More often than not, Fairy tales feature; a 'happy ending' and start with 'Once upon a time'.
This occurs in;
The princess and the pea
Hansel and Grettle
Little Red Riding Hood
Etc.
It is perhaps used because the typical audience is children and a happy ending is more desirable to a younger audience and more understandable than a complex ending that doesn't work out in the end.
Once upon a time is used becuase it works on a childs imagination and is said to help them picture the story and believe it is is real.
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